Top Marketing Campaigns for National Women's Day

In celebration of Women’s History Month, we have rounded up our favorite campaigns from International Women’s day on March 8th!

The Fearless Girl

McCann New York is one of the leading advertising agencies in the United States and works with on some of the most well known campaigns; most famously they came up with, “Army Strong” for the U.S. Army.

For Women’s day, they teamed up with, State Street Global Advisors, to “drop a remarkable statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull (Adweek)."

This piece symbolizes women in places of power. SSGA, one of the top investment service companies in the country, even added that, “companies with women in top positions perform better financially.” The sculpture has been titled, “The Fearless Girl.” She confidently faces the charging bull symbolizing the adversity women must overcome.

This guerrilla campaign made huge splashes on social. There are even talks of allowing the sculpture to become part of the art program which will allow for her to stay longer. Makes sense… fearless women are here for the long haul!

Snapchat Filters

Snapchat has become a huge force in the marketing mix for brands of all sizes. While it continues to be an amazing photo and memory sharing outlet, it’s also become a daily surprise which filters will be available for people to use.

Snapchat does a marvelous job at keeping up with all of the celebrated holidays possible and features filters for each one as well as geographic ones too. So it was no surprise that they decided to participate in International Women’s day with snapchat filters for some of the most famous women in history; with filters for Marie Curie, Frida Kahlo, and Rosa Parks.

Any Snapchat user could use the filters and show some love to these famous women from history to share with their friends and all throughout social media by reposting them to Twitter and Instagram. (These gifs came from Mashable.com Women’s Day collective post.)

#daywithoutawoman

“Day Without a Woman,” was created by the same people who were behind the Women’s March on Washington back in January. Over 5 Million women came out for the campaign which included a call to action for future events. The most recent installment of theirs was, “Day Without a Woman,” which took place on International Women’s Day on March 8th.

It was described on their website as a, “one-day demonstration of economic solidarity. Women and our allies will act together for equity, justice and the human rights of women and all gender-oppressed people,” by taking the day off and bringing awareness to how influential women really are.

They were also very vocal about this being seen as, “recognizing the enormous value that women of all backgrounds add to our socio-economic system--while receiving lower wages and experiencing greater inequities, vulnerability to discrimination, sexual harassment, and job insecurity.”

All these campaigns were such a powerful display of woman’s affect on everyday life and her ability to juggle all these things and still ~slay~ every single day. Take our company for instance, we’re a woman owned and operated business and we love that.

Written by Rebekah Gonzalez