Reputation is Everything
Volkswagen. Pilot. Enron. Samsung. Uber.
These companies have received significant media exposure for their scandals, and, because of this, their names will always carry a hint of distrust.
In the connected world that we live in today, it is increasingly important to build a reputation and maintain it. Anything you do, good or bad, can be widespread knowledge within minutes. For each of the companies listed above, reputation took the backseat, and greed took the wheel, leading them down a dead-end road. In an effort to increase profits, their reputations were tarnished, and sales suffered.
Our actions can be amplified and reach an audience much greater than ever before, so it is important to think about how you want your brand to be perceived. Keeping the mistakes of past companies in the back of our minds can help guide us to make the right decisions, and strive to establish mutually beneficial relationships with our business partners. Leveraging the interconnectedness of today’s world to directly engage with your customers can provide valuable insight and allow you to establish strong brand loyalty, which can carry you far past your competitors.
Today’s accessibility of information is a double-edged sword, and at Second Mile Marketing, we aim to connect your brand to your customers the right way. Let us help you grow your brand and get ahead of the curve!